Game Studio Principles: A Case Study
GDC 2025Every game studio is driven by core principles, but those principles are not always clearly stated, often because leaders are afraid they will seem like corporate doublespeak or inauthentic cheerleading. But clearly stated principles can strengthen a studio by creating clear communication about what is actually important. In this talk, Jesse Schell, the author of The Art of Game Design, will show the benefits you can gain by clearly defining your mission statement, core values, key principles, and top priority. As examples, the 18 principles that have helped Schell Games thrive for over twenty years will be revealed and discussed for the first time.